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CONTENT SERVICE & PRODUCT DEVELOPMENT IN TELECOM SUMMIT

19 - 20 September 2018 - Barcelona
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PAST SPEAKERS

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

Ana
LLEDO

VP Regional Portfolio Europe and Americas

Dr. Oliver
KLIEGL

Head of International Cloud Services

Sherine
ANWAR

Vice President Enterprise Segment Marketing

Katja
GRIESSER

Global Head of Ad-funded and Sponsored Products

Mohamed
EL SERY

Director Group Supply Chain Strategy and Business Development

Burcak
ATAK

Customer Experince Manager

CONFERENCE TOPICS 2018

LOOK AT THE TOPICS THAT WERE DISCUSSED

  • High Level Telecom Product Development Process and Framework
  • Challenges to New Product Development in Telecom Industry
  • The Benefits of a Product Development Strategy
  • Inside the Telecom Industry: The Trends that Matter for 2018
  • Risk Factors Affecting New Product Development
  • Reshaping Telecom Organizations to Meet the Industry’s New Challenges
  • Disruptive Technologies and Networking in Telecom Industries
  • Content Services in Telecommunications: Building the Ultimate Content Delivery Infrastructure
  • The Impact of Customer Centricity on Telecom Profitability

DESIGNED FOR

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from telecommunication industry involved in:

  • Product Development
  • Product Management
  • Business Development
  • Product Implementation
  • Customer Experience
  • Product Marketing
  • Product Engineering
  • Digital Transformation
  • Networks & Technologies
  • Products & Innovation
  • Clouds & Services
  • Platforms & Programs
  • Connected Objects
  • Wealth Management

CASE STUDIES

PAST CASE STUDIES INCLUDE

CASE STUDY / DAY 1

The Impact of Customer Centricity on Telecom Profitability

Brands that are committed to customer centricity are passoinate, and truly believe the customer comes first. They believe that without the customer, they cannot succeed in business and want to see the world  through the customer’s eyes. In this session I will introduct the ways of becoming customer centricity and impact of customer centricity on telecom profinability

  • What is customer centric?
  • Why is customer-centricity “hot” (again)?
  • Artificial intelligence in telecoms: Current stay of play
  • Creating a customer-centric culture to improve consumer profitability
  • How to measure the success of a customer centric company?
  • How do “Emotional Experiences” from customers impact a customer-centric organization?

Burcak
ATAK

Customer Experince Manager

Ana
LLEDO

CTO

CASE STUDY / DAY 1

Portfolio Development Transformation in BT

Along its large history, BT has been serving customers developing innovative products and services. Now that we are immersed in the digital era BT is constantly evolving its processes, systems and investing in the best people to be the leader in the global IT and telecomms market. During the presentation Ana Lledo will explain how BT faces the challenge to transform the portfolio to adapt to the digital world in which we live and the main principles that define the product development process in BT.

  • BT portfolio evolution to build the Cloud of Cloud
  • Concept to market using Agile principles in the digital era
  • Starting with the Idea: Justify
  • Develop&Test
  • Perform trial
  • Perform launch

CASE STUDY / DAY 2

Digitization for Telecoms - Increase Your Business With Innovative Services

Telecom companies face increasingly tough times as digitization reshapes the industry landscape. But digitization is not just a threat; it also offers telecom companies an opportunity to rebuild their market positions, re-imagine their business systems and create innovative offerings for customers. Based on that view, Deutsche Telekom defined a concrete strategic approach for its digitization starting to incorporate core elements in order to increase product development capabilities, channel management processes as well as customer experience.

  • Agile product development
  • Platform-based cloud services
  • Common Cloud Partnering
  • Omnichannel Sales
  • Digital customer journey

Dr. Oliver
KLIEGL

Head of International Cloud Services

Sherine
ANWAR

Vice President Enterprise Segment Marketing

CASE STUDY / DAY 2

Product Development Case Study from UAE

A case study from Dubai based operator DU on the journey of evolving the telecom product development processes and capabilities to deliver a world class experience.

  • Best practice product life cycle management process benchmark
  • Introducing the gate-based product launch management approach
  • Revamping the process to eliminate the waste and improve the overall time-to-market, cost and quality
  • Guidelines to designing a PLM process
  • Case study results and impacts on TTM, cost and quality

STAY UPDATED FOR THE 2019 EDITION

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